I have an admission. Sometimes I don't market my book the way I should. I don't try as hard as I should. For example, one recommendation I was given was to get involved on Goodreads. Not to constantly hawk my book, but to interact with people, friends, and find potential readers. And I have a handful of groups I am a member of and quite a few friends I've made that way, but my interactions in the group tend to fall off the face of the earth.
Another marketing tool I slack off on is social media. I have my facebook page set up to when I have new blog posts it automatically posts there, but that's about all that happens. I forget to do status updates or attempt to start discussions. On twitter I'm really bad about following people back. It's not because I don't think we have nothing in common, it's just I don't see how anyone can keep up with a thousand followers - even with lists. It seems kind of pointless to follow people and then never interact with them. I already have people on my following list that I barely interact with. I try though. Every so often I go through my following list and follow people back in hopes of meeting someone new to tweet with. Or find a new book. ^^;;
I guess sometimes it all feels very pointless because it's not like I have a huge fanbase. If I create a Q&A group for my book will anyone join or discuss my book? But by not doing things like that I'm not giving my fans a place to gather or something to talk about. I am hurting myself and my book by not doing these things. I need to stop worrying about how few readers I have if I want my reader base to grow. Or I need someone to give me a good, swift kick to get me going.